Port Orange, Florida · Remote
Senior Media Manager · Goodway Group With Goodway since January 2021 · Promoted July 2026
I connect campaign performance to what matters for the business: growth, ROAS, measurable impact, and smarter investment decisions. I’m skilled in translating performance data into clear insights for internal and external stakeholders: what the results mean, how they support business priorities, and where to invest next. I specialize in B2B and healthcare.
Healthcare strategy, global B2B launches, and AI workflow innovation.
Business problems. My contribution. What changed. Why it matters.
5 Case Studies
As lead channel manager, helped unify a multi-location healthcare organization’s paid search approach and build the case for incremental investment.
Paid search was fragmented across healthcare locations and service lines, limiting consistency and opportunities for strategic investment.
Served as lead channel manager, contributing to the development and advancement of a unified search approach. Used performance insights and business priorities to support investment recommendations.
Connected service-line priorities, location-level needs, search performance, and investment opportunities into a more cohesive, always-on model.
More than $1M in additional media investment was secured, supporting a more scalable search strategy across regions and service lines. This is increased marketing investment, not campaign-generated revenue, and reflects a collaborative initiative.
Strategic planning, investment stewardship, and the ability to translate performance data into business-aligned recommendations.
Independently built a team-adopted custom GPT workflow that turns briefs into structured launch documentation—reducing estimated preparation from five hours to one.
Search launch documents required time-intensive, repetitive preparation and consistent quality checks.
Identified the opportunity, independently designed and built the custom GPT workflow, and introduced it to teammates.
Created a human-guided workflow that structures campaign objectives and source information into ad groups, keywords, ad copy, assets, geographic targeting, and quality checks.
Estimated preparation time decreased from approximately five hours to one hour per launch. Teammates adopted the workflow, supporting more standardized preparation. The time reduction is my estimate, not a formally audited or company-wide metric.
Initiative, practical AI implementation, operational efficiency, and the ability to build tools that help teams work better.
Supported global launch strategy and paid activation, while securing a strategic growth-program opportunity for the agency.
New cybersecurity brand identities required coordinated paid media activation across markets, platforms, and regional teams.
As Media Manager, contributed to paid media strategy and personally built, launched, managed, and optimized Google Search, LinkedIn, and YouTube campaigns.
Translated global go-to-market priorities into channel activation in collaboration with internal teams and client regional stakeholders. Separately spearheaded the effort to secure agency admission to Google’s invite-only international growth program, drawing on the scale and international scope of the campaigns.
Supported the coordinated introduction of B2B cybersecurity brands across regions. The agency was accepted into the Google program.
Global B2B experience, integrated campaign planning, regional collaboration, and initiative that creates value beyond day-to-day execution.
Played a key role in the paid media component of a broader maternity growth initiative addressing projected delivery-volume challenges.
A healthcare organization needed to strengthen maternity patient acquisition and address a projected decline in deliveries.
Supported the paid media investment and strategy component of the broader growth initiative.
Aligned search marketing investment with service-line priorities, patient demand, and growth objectives.
Annual Google investment scaled from approximately $300K to $800K. The broader initiative sought to recover projected lost deliveries and protect hospital revenue; additional media investment alone is not presented as the cause of recovered deliveries.
Commercial awareness, business-aligned media strategy, investment planning, and cross-functional collaboration.
A Monday.com power user with a track record of improving project and data management in complex marketing operations.
Complex marketing operations need clear workflows, organized project data, and systems that teams can use consistently.
As a Monday.com power user, bring hands-on systems knowledge to marketing workflow improvement. Earlier in my career, initiated, researched, and executed a team project and data management software transition in a role supporting six agency partners and approximately 200 campaigns monthly.
Connect process design with how teams actually work. My experience includes identifying operational friction, evaluating an alternative system, and implementing a more organized workflow; Monday.com is a current area of hands-on expertise.
Established a new project and data management approach intended to improve efficiency and organization. No quantified time savings have been established.
Operational initiative, change implementation, and an early track record of improving the systems behind campaign work.
A brief becomes a structured draft, with quality checks and human review built into the workflow.
Business goal, audience, location, and source information.
Turn the inputs into organized campaign launch documentation.
Use quality checks to flag items that need attention.
A person validates the draft and makes the final decisions.
This illustrates the workflow concept. It is not connected to an AI model, employer systems, or client data.
Nine years in digital marketing and paid media, building toward strategic investment decisions, global collaboration, and smarter marketing operations.
Strategy, investment stewardship, cross-functional leadership, and smarter ways of working.
Global B2B technology and healthcare marketing, paid media management, and client collaboration.
Multi-channel campaigns for agency partners and operational process improvement.
Campaign execution, client reporting, and identifying growth opportunities.
B.S. Public Relations · Minor in Disabilities in Society
Proud Gator. Go Gators!I'm interested in the intersection of marketing strategy, meaningful business growth, strong partnerships, and practical innovation.